Individualized Services

A tailored selection of services designed to benefit today's sophisticated sellers that targets equally discerning buyers.


Residential Specialists

With the background and experience of a lifetime in the area, Fondren is proud to bring that experience to her clients whether navigating the detailed listing process for clients wanting to sell or using her extensive background in business for strong negotiating and providing market research to her clients who are ready to buy.

Backed by the leading luxury brokerage in the area, Coldwell Banker Global Luxury, Fondren excels at selling properties like yours with a full suite of real estate services, including an award-winning in-house marketing team at your disposal, and strategic international alliances with the world’s leading independent brokerages. Fondren's expertise is local, but her reach is global.

New Construction

More and more buyers are choosing new construction homes. Newly-built properties offer the latest in design, style, comfort and quality, so that you can start living your way, right away. Built to the latest construction standards, thoughtfully crafted with today’s lifestyle in mind, and often complemented by an array of community amenities, all that is left to do is relax and enjoy being the very first person to call your house a home.

It is our job to help you navigate the home building process but also expose you to the astounding breadth of our region’s ever-changing landscape of new homes and communities.

St Regis Pool Amenities


Looking for that downtown lifestyle or do you desire a resort style community that allows the opportunity to grab your clubs and hit the links any time of day? Condominium lifestyle in both Sarasota and Manatee county has it all. Maintenance free living that is available in all price ranges and serves many needs from a more streamlined suite of amenities to 24 hour concierge services - that include the option to reserve guest rooms onsite for your convenience.

Fondren has worked with many of the condominiums in the area and would be happy to discuss your lifestyle and needs to help narrow down the perfect options for you. High rise living is just around the corner.

Investment Opportunities

Income generating properties are a popular and sometimes difficult opportunity to scoop up. It's our job to help you find the investment property that you are looking for. Whether it's a second home you're considering putting in the rental pool occasionally or a dedicated investment property intended to bring in high returns, year round, it's our job to understand the demand and point you in the right direction regarding location, value and referrals for additional needs such as property management.

Looking to make some extra money on your property - let's talk.


Home Staging

When it comes to selling your home, the look and feel of your property matters. We spend years decorating our homes to create a personal space all our own. But, when it comes time to sell, you want to make sure your home is attractive to potential buyers who prefer to visualize the space as their own.

With a natural eye for design, Fondren has extensive experience on what’s effective and can share constructive feedback on ways to optimize your space. These tools and more become invaluable when preparing for your professional home photography and achieving the highest price for your property.

Cutting Edge Marketing

In today's market - the average buyer is finding their next home inspiration online, long before you decided to sell your house. It's our job to get your property in front of them - in addition to traditional approaches, our team is highly experienced in both Digital and Social Marketing, as well as listing syndication. We expertly place your property in front of future buyers where they spend the most time - on their phones and computers. This is done by investing significantly in quality photography and copywriting to enhance your listing on thousands of national and international real estate websites. Learn more about our cutting edge marketing techniques below.


Digital Marketing

Have your home expertly marketed and redirected to future buyers through the purchase of digital media on Google, Youtube, Facebook and Instagram - to redirect your property to organic visitors. Optimizing maximum exposure for your property.*

*Media purchase and digital services limited to luxury properties. Also available as an additional service for a fee.


Social Marketing

Buyers aren't just local and they definitely aren't using classifieds and yard signs to find your property. It's our job to have your home shared often on Facebook and Instagram using a combination of images, videos, and advertising to make sure it has been seen.

Check us out on social media for a live example of how we advertise our clients properties.


Custom Content

Webpage: Premier listings are equipped with their own custom web page that includes additional selling features like video, images, and unique ways for buyers to interact with your property.

Email Marketing: Professionally written and designed email campaigns reach targeted prospects and real estate agents locally and worldwide.

Exclusive Coldwell Banker Realty Services

And if that's not enough to convince you - introducing the Coldwell Banker way. Our clients have exclusive access to the additional services below, intended to simplify and streamline the Buying and Selling process.

We have an expert team of title examiners, processors and closers who handle every critical detail between contract and closing. Our local staff is backed by America’s largest underwriters and offer full-service coordination to help you close on time.

Our mortgage loan officers are experienced and knowledgeable and will be by a buyer’s side throughout the pre-qualification and closing processes. This ensures a seamless transaction with great rates, fast closings and outstanding customer service.

We gain buyer referrals for our properties from all over the world, thanks to our national and international affiliates. The relocation team also handles every aspect of the relocation process, whether you are coming to SW Florida or moving onto new adventures in a new area.

Allow Fondren to refer you to our trusted Vacasa Vacation Property Management partner. Benefit from world-class marketing, sophisticated rate optimization, 24/7 guest support, and a dedicated local team to maximize bookings and generate significant returns.

Have questions? Let's Chat! Book a time for a call that best suits your schedule.